Branding is not just a Logo
Your branding is so much more than just your logo. Your branding encompasses the whole purpose of your business - the whys, the who’s, the what’s and the where’s. Why do you do what you do, who is your business aimed at, what does your business represent and where do your principles lie, for example. How do you want to be perceived in your business? What is your mission for your business?
All of these things are part of your brand, and once you have them nailed down you will find that it all comes together. (And yes, even though you are a tiny little biz you still need to get these things worked out!)
You can have the most beautiful logo in the world, but if it isn’t backed up with a consistent brand your customer is more likely to just remember a pretty picture. In fact if you think about some of the most famous brands in the world the majority have the simplest logo backed up by a very strong brand - think Nike, The Body Shop, McDonalds.
If all you want is a logo, I can do that for you of course. But if you want to really build a brand that you can use all over then I can help you with that too.
With my branding packages you will receive a stylesheet that details the colours for your brand (at least 5), the fonts for your brand (usually 2), and all your logo marks (the main, the alternate and any sub marks we may have agreed on, even if I have not designed the logo).
Please also be aware that you will be required to do some homework yourself in the form of completing my ‘Your Business’ questionnaire and workbook.
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